Rate Card 2009
All prices are net (for advertising agencies), For preferred placement, inserts and gatefolds please contact advertising@therealdeal.com
Download Rate Card as a PDF- Download Web Rate Card as a PDF
| 1x | 3x | 6x | 12x | |
|---|---|---|---|---|
| 2-Page Spread | $9,200 | $8,100 | $7,200 | $6,400 |
| Full Page | $5,100 | $4,600 | $4,100 | $3,500 |
| Junior Page | $4,600 | $4,100 | $3,800 | $3,200 |
| Half Page | $3,800 | $3,500 | $3,200 | $2,800 |
| Third Page | $3,300 | $3,100 | $2,800 | $2,400 |
| Quarter Page | $2,300 | $2,000 | $1,800 | $1,500 |
| Card Size/Listing | $250 | $250 | $250 | $250 |
SEND FILES TO: advertising@therealdeal.com 158 West 29th Street, New York, NY 10001.
For more information about advertising contact us: 212-260-1332
IMPORTANT: To prevent pre-press problems and ensure good reproduction, please follow these guidelines: The Real Deal accepts only standard PDF/X1a format files. Carefully flightcheck PDFs. The ad and all images used must be CMYK at 300 ppi. (150 line screen is used for images.) In preparing the PDF, be sure that all OPI links are turned off (or unchecked). If not, text and images may disappear when the PDF is imported into the page make-up program, or when the ad is ripped by the printer. The Real Deal is not responsible for checking for OPI links. All fonts must be embedded. (Do not subset embedded fonts.) Ads must be accompanied by a full-size 4-color proof that meets SWOP specifications. The Real Deal is not responsible for reproduction of ads that don't meet these specifications and requirements.
WHY ADVERTISE WITH US?
The Real Deal is New York real estate.
For more than 120,000 readers, The Real Deal provides an exclusive inside look at the big players and major deals in the most important real estate market on the planet.
Focusing completely on New York residential and commercial real estate, our monthly magazine provides a sophisticated mix of breaking news, illuminating features and in-depth analysis for the savvy real estate professional, from brokers to developers to appraisers.
The Real Deal provides news that can't be found anywhere else, and our magazine delivers your advertising message to a targeted, affluent demographic along with high quality editorial content and a four-color graphic package on glossy paper.
The Real Deal gives readers a complete view of what is happening in the New York City real estate market through a variety of editorial and news features.
Cover stories: Our cover stories routinely tackle the biggest issues facing the industry- from consolidation among real estate companies, to debates over listings sharing among firms. We also run "Best of" features on top brokers, top firms, top teams and other categories.
Market reports: We have our finger on the pulse of the market. Each month we rely on numerous reports from brokerage firms, appraisers and extensive interviews with agents and executives to keep readers abreast of changing market conditions.
Neighborhood profiles: Several stories a month on neighborhoods and micro-neighborhoods in Manhattan and Brooklyn keep readers in the know. From Battery Park City to Dumbo to Harlem, readers learn about up and coming neighborhoods, new projects and shifting demographics.
Deal sheets: Our commercial deal sheet is a comprehensive list of the top one hundred commercial leases in the city for the month, along with the players who made each deal happen. Our residential deal sheet presents a sampling of deals that serve as a snapshot of the market.
Profiles: Our sit-down interviews with Donald Trump, Larry Silverstein and other famous real estate figures have given them a chance to share their insight with an industry crowd.
Legislation: From zoning to new laws that affect how brokers do business, we keep readers up to date on the latest goings on at City Hall, Albany and Washington D.C.
Columnists: The most prominent chroniclers of New York real estate write in our pages. New York Post reporter Lois Weiss takes a break from her daily job to write a monthly column, and Peter Slatin, who co-founded the award-winning real estate magazine GRID, is also a columnist.
National Market Review: Want to know what the market is like around the country? We cover the ten hottest markets and give brief synopses of their commercial and residential news.
OUR READERS
- EDUCATION:
- 88.2% College graduates
- 41.9% Post graduates
- SEX:
- 55.1% Women
- 44.9% Men
- AVERAGE AGE:
- 39
- MANAGEMENT READING:
- Total management: 88%
- Top management: 44.3%
- HOUSEHOLD INCOME:
- Average: $403,000
- Median: $328,000
- PERSONAL INCOME:
- Average: $379,000
- Median: $165,000
- READERS PER COPY:
- 2.8
- TOTAL AUDIENCE:
- 120,000
- WHERE COPIES ARE READ:
- 55% at the office
- 41% at home
- (79% receive copy at the office)
- OWN RESIDENCE:
- 82.2% Own residence
- 33.7% Own a second home
DIRECT DISTRIBUTION
- 95% of the brokers in NY
- Management companies
- Law firms
- Developers
- REITs
- Financiers
- Architectural Firms
- Mortgage Brokers
- Industry Related Events
- Newsstands
