01/08/09

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Appealing to a sweet tooth to get buyers in the mood

Several condo sales offices are branding sweets to sell their suites.

Sales agents for 200 Chambers Street recently handed out custom-designed M & M's with "200 Chambers" and "Love Life" engraved on the candy shell. But they are not the only ones who are sweet-talking potential buyers.

For 48 Bond Street, a boutique building in Noho, the sales center offers imported Belgian chocolate with "48 Bond" on the wrapper.

"Chocolate makes you feel good, and it's something that people would actually use," said Romy Goldman, one of the developers for 48 Bond Street.

Condo developments including the Echelon in Long Island City and the Zinc in Tribeca are also targeting a buyer's sweet tooth.

"Chocolate puts everyone in a good mood," said David Behin, executive vice president for the Developers Group, which is handing sales and marketing for the Echelon. "You can't buy real estate without a nice piece of chocolate."