Courvoisier pops up in LES
Manhattan pop-up shops are back. The cognac company Courvoisier has
teamed up with COMPLEX Media and Jonas Bevacqua, co-founder of the LRG
clothing brand, from May 15th to the 17th at the Reed Space in the Lower
East Side. Bevacqua's designs will be showcased, as well as
Courvoisier's newest marque, Exclusif. Past pop-ups include a Nike
shop, open for only four days, and Wired magazine's month long store,
both in SoHo. In March 2006, The Real Deal discussed the influx of pop-up shops in the city, which are most popular for retailers during the holidays. TRD
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