Courvoisier pops up in LES
May, 16, 2008
Manhattan pop-up shops are back. The cognac company Courvoisier has teamed up with COMPLEX Media and Jonas Bevacqua, co-founder of the LRG clothing brand, from May 15th to the 17th at the Reed Space in the Lower East Side. Bevacqua's designs will be showcased, as well as Courvoisier's newest marque, Exclusif. Past pop-ups include a Nike shop, open for only four days, and Wired magazine's month long store, both in SoHo. In March 2006, The Real Deal discussed the influx of pop-up shops in the city, which are most popular for retailers during the holidays. TRD